rganic fertilizers nowadays are a dime-a-dozen. Because they are so common, many organic fertilizer manufacturers have adapted ingenious ways to get people to buy their products. Competition is fierce and countless sales strategies are developed.
Organic fertilizer distributors are learning that the best way to keep the organic fertilizer sales up is to create a riot of information, colorful packaging, and inviting sales propaganda to lure customers in.
At several organic fertilizer shops and garden centers, display is everything. Their sales strategy consists of placing whole organic fertilizer product lines in one row. Some also spread their organic fertilizer products all over the shop to increase its presence and encourage people to buy, thus increasing the store’s sales bracket. Another sales strategy popularly used is scattering organic fertilizer products throughout their plant department. For instance, it is not surprising to see that beside a potted rose plant are some organic fertilizers that can encourage flowers to bloom.
Cross-merchandising and educational marketing are the best sales strategies any organic fertilizer manufacturer can adapt.
Advertising organic fertilizers in magazines
Advertising organic fertilizers in magazines, newspapers, TV, and radio can increase the presence of the product in the market and help boost sales in the manufacturing company. Providing more information about the organic fertilizer product also helps in increasing sales. It is common knowledge that people rarely buy products they have little or no knowledge about. Informative packaging of organic fertilizers therefore gives buyers the chance to know more about a product.
Organic fertilizers are usually differentiated by their N-P-K formulations. A variance in these formulations helps determine what specific area in organic gardening this organic fertilizer is for – lawn care, turf grass, vegetables, fruits, etc. For instance, organic fertilizers with N-P-K formulations of 6-2-2 are best for lawn grass because of its high Nitrogen content. With this kind of sales strategy, organic fertilizer sales go up because people are more informed before making a decision to buy.
Also, colors and packaging material used matter in a good sales strategy. More and more organic fertilizer manufacturers have repackaged their products using plastic instead of brown paper in an effort to improve their sales. Organic fertilizers wrapped in bright resealable plastic bags and plastic containers are certainly much more attractive and people are drawn to them. Pictures of sharp, eye-catching flowers on organic fertilizer bags attracts consumers and implicate the idea that their flowers would look like that if they use that particular organic fertilizer.
As of the year 2002, many organic fertilizer manufacturers have reported an increase in their sales. The Scotts Company for instance has reported retail sales of its organic fertilizers and lawn plant food products up to 20%. According to their vice-president of lawn marketing, Gordon Hecker, they were able to achieve this boost in sales without having to anything in their organic fertilizers products. They said that it was done through marketing and improved in-store material display.
Another organic fertilizer manufacturer that experienced these double-digit increases in their sales is Green Light. This organic fertilizer company of San Antonio, Texas has been heavily promoting their specialty organic fertilizers through all-weather displays and plastic-packaged plant foods and organic fertilizers.
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